Susan Sontag on Photography Essay Example | Topics and Well Written Essays - 3500 words

Susan Sontag on Photography - Essay Example In all of her works, Sontag believed that the proliferation of photographic images had developed a worldwide recognition that photographs ought to be exact representations of reality. Thus, the essence of photography is pure reflection of reality. As such, every photographer must know, both technically and artistically, the proper way of capturing images in order to deliver a pure message about a phenomenon. In this paper, we intend to examine further some of Sontag’s critical teachings about photography by emphasizing on its purpose, the ideal relation between the photographer and his subject, and the key issues surrounding the practice of photography. After this, we deepen our understanding on the essence of photography by looking at one essential issue, that is, the problem of photo manipulation in modern photojournalism. In this part, we first study the trends in photographic manipulation to understand how the practices have been caused, either directly or indirectly, by t echnological and commercial innovations. After this, we discuss why and how photo manipulation is done. Such topics are to be discussed in relation to specific cases of photo manipulation in the mass media like newspapers and magazines. ... A. Important Ideas: Susan Sontag’s On Photography Susan Sontag condemned photography by asserting that it only delivers images that are nothing more than shadows of reality. As she metaphorically strengthened this thesis, humans who view photographs are like trapped men in a cave who only see the shadows of the outside world. What they deem as ‘real’ are actually distorted reflections of reality. To arrive at a more meaningful discussion of On Photography, let us first delve into her definition of photography. To Sontag, to photograph is to appropriate to the thing being photographed. It is an act of non-intervention. Thus, there should be distance between the photographer and his subject. However, she believed that since photographs do not provide contextual stories about the world, they become miniatures of reality. The world, therefore, becomes a series of unrelated particles or phenomena, with no interconnectedness or continuity. But the capacity to imitate re ality is not the only definitive characteristic of photography, for in the artistic activity of the photographer he is able to elevate his creations as pretentious works of art. As narrated by Bridget Brimer in her online article entitled Literary Interpretation and Analysis of Susan Sontag's Book, On Photography, Chapter 1: "In Plato's Cave", through the use of various skills in photography, the photographer is able to convert a phenomenon into an image that provides a transient experience to its intended audience. Thus, Sontag saw the act of photographing as symbolic shooting, or even raping. Sontag reckoned that photographing is like raping since the photographer sees his subject in a manner that is unavailable to himself (subject’s). He gains knowledge about

Nestle Term Paper Example | Topics and Well Written Essays - 2750 words

Nestle - Term Paper Example UAE is one of the most prospective countries for potential investors. The study will also focus on the key investment opportunities in UAE and the significance of the location chosen. The study will also suggest Nestle the appropriate mode of entering a particular country. The study will conclude with an overview of the study. 2.0 Introduction Nestle is one of the world’s leading nutrition, wellness and health company. It is a multinational company which is headquartered in Vevley, Switzerland. The company was formed in the year 1905 by the merger between two companies Anglo Swiss Milk company which was founded by Charles and George Page and Farine Lactee Henri Nestle which was founded by Henri Nestle in the year 1866 (Nestle, 2013b). Nestle has a strong presence in 83 countries (Nestle, 2013d) and has a brand portfolio that covers almost all food and beverage categories; baby food, bottled water, cereal, chocolate and confectionery, coffee, dairy, drinks, health care nutritio n, ice cream, pet care and weight management. The company is a market leader in various categories like coffee, baby food cereal etc. (Nestle, 2013c). The company founder Henri Nestle was the first individual to manufacture the milk food products for the newly born babies and till now the company is the market leader in baby milk cereal. The corporate goal of the company is based on the innovation and knowledge management which involves collection, utilizing the collected information, innovation and knowledge resources for attaining the corporate goals and objectives of the company. Nestle aims at enhancing the lives of the consumers by providing good quality food and beverages that are tasty and also nutritious. Nestle Nutrition is a global organization developed by Nestle to strengthen their core nutrition business. This organization was developed by Nestle to deliver superior performance by offering nutritious products and services based on scientific research and development (Sn ipppapers, 2009). Nestle had also created the Corporate Wellness unit to integrate nutritional value added in their food and beverage category (Snipppapers, 2009). Nestle is one of the fewest companies to offer a digitalized virtual tour in their shopping centers in United Kingdom and USA (Nestle, 2013a). The shopping center was established to demonstrate how consumers behave while shopping their products. 2.1 International Expansion Globalization has become an integral and prominent part of the economic life and provides companies with huge opportunities and challenges. International expansion has become a strategic response to the global economic dynamics for a large number of companies. International expansion will provide opportunities to the companies to expand on a global scale and exploit the benefits of internalization like scope, learning, economies of scale etc. Nestle offers a varied range of edible products and targets consumers of all ages. The company has gradually est ablished its presence worldwide and has successfully acquired various other companies in different countries to develop a strong footing in those countries. In the year 2003 Nestle acquired Dreyers a leading USA ice cream manufacturing company and Movenpick a leading German ice cream manufac